Another Route to The Art and Business of Medicine

By Reem Messeih
In today’s unpredictable economy, and the ever changing landscape of the healthcare industry, many medical professionals are looking for opportunities to diversify their income; and in particular, build a residual income that allows them to achieve optimal financial goals in their limited free time. While there are several ways to accomplish this plan, many are looking to the industry of direct sales. In this vast industry offering a variety of products and services, ensuring that a product/company’s mission and values compliments their own is critical in finding the right match.

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Not surprisingly, many healthcare professionals are choosing to partner with the doctors and creators of Proactiv® Solution in their newest skincare endeavor, Rodan + Fields.

Many physicians, such as Dr. David Wiles, a neurosurgeon, have joined Rodan and Fields. Dr. Wiles posted this quote on his Facebook page: "I became a physician and neurosurgeon to help people. I still do that today, but the challenges to provide help to people have become exhausting. The practice and art of medicine is dying and is being replaced by the business of medicine. I am actively joining a business that allows me to help. Rodan+Fields is positive and uplifts people while offering a greater income potential than medicine offers. I will continue to fight insurance companies, CMS, hospitals, etc. for treatment for patients with neurologic diseases. And then, I will go home and relax with Rodan+Fields."

And Stephanie Moore MD, a cardiologist at Mass General, turned her Rodan and Fields business into the staring point for building her Medi-Spa, Vega Vitality, in the heart of Boston.
Female and male alike, medical professionals ranging from nurses, pharmacists, physicians or hospital administrators are all adding Rodan + Fields to their investment portfolios and resumes. So just what is attracting them to this company? In short, three things: the doctors; the products; the unprecedented opportunity. 

The Doctors:
Rodan + Fields products are not created by chemists or sole entrepreneurs.  These products are developed by two of the most esteemed dermatologists, with years of clinical experience, patents and accolades in the industry. Innovators in the dermatology industry, Stanford trained dermatologists, Drs. Katie Rodan and Kathy Fields had phenomenal global success with Proactiv® Solution. The doctors wanted to further their vision of bringing dermatology based skincare to the masses. A skincare solution developed for retail, originally, Rodan + Fields was sold in high end department stores and was among the top selling retail clinical skincare brands. However, the doctors recognized that given inevitable demise of the retail environment: their vision would never fully be realized behind the department store counter. Seeking to take advantage of the rise of social commerce in 2008, Rodan + Fields became the first premium skincare line to exit retail, and enter the world of direct sales, putting their own spin on the industry: no parties, no paperwork, no inventory.

Allowing their loyal consumer base to partner with them, open their own virtual franchises and share R+F’s clinically proven products with their networks has allowed the company to far exceed its retail sales volume and experience unprecedented growth. In 6 years, they became the “Fastest Growing Premium Skincare Brand”, and the “2nd Largest Premium Skincare Brand in America” (according to Euromonitor independent studies). 
They are among the Top 10 Female Entrepreneurs of the Decade. Still practicing physicians and educators, these women have a true passion for dermatology, and it shows in their practice and their products.
The Products:
Regardless of age, gender or skin concern, Rodan + Fields products appeal to a broad spectrum of consumers. That expansive potential market-share is quite appealing, as their target demographic is everyone that has SKIN. Rodan+Fields products are clinically proven and results driven.

The Opportunity:
Partnering with Rodan + Fields allows consultants to diversify their income potential and share in the growing multi-billion dollar anti-aging industry. Because these products are effective and consumable, not only are R+F clients loyal, but they also recognize the incredible opportunity in sharing these products and building their own businesses. While in the medical industry, a practitioner’s reach is limited by proximity to the patient, this business model allows consultants to reach beyond their location: consultants can share products with their networks nationwide, in Canada, and soon, in Australia. As a consultant builds a team, he/she can earn income on not only his/her own sales, but on the sales of team members as well. This residual income allows consultants to more quickly meet their financial goals without having to sacrifice time, while knowing that consumers across the country are getting the best products and achieving their best skin. 

Additionally, compared to the time and financial investment it takes to earn a medical/advanced degree in the industry, the investment and fixed overhead in Rodan+Fields is minimal, and virtually risk free.
The desire to impact people’s lives and help others is a common core value for medical professionals.  Rodan + Fields helps foster that impact, not only in terms of giving people the gift of great skin and confidence, but in building entrepreneurs that can then change their own financial future and the lives of others.  The markets’ embrace of social commerce, combined with the power of these doctors reputation and legacy, clinically proven products and their refreshing approach to entrepreneurship makes the opportunity to partner with Rodan+Fields unique.

About the author: Reem Messeih is a Premier LV Consultant with Rodan+Fields. A former HR Change Management and Communications Consultant, her career in designing and implementing people-based solutions for large scale corporate and industry transformations, is ultimately what drove her to her own career transformation, and finding the opportunity to build a business outside of the corporate world. As a consultant, she was fascinated to meet numerous medical practitioners who were pursuing Rodan+Fields as a means of income diversification or replacement, or simply a way to help others beyond regional restrictions. Many of those practitioners were consulted for this piece, and gave personal insight as to what lead them to Rodan+Fields. Reem lives in the Chicagoland suburbs along with her husband, Mike, and their three sons. To learn more about Reem’s story, or about Rodan+Fields be sure to visithttps://reemmesseih.myrandf.biz/